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The event emerged as a viral sensation, achieving a substantial reach of 1.4 million through event publications. The key event metrics include:

Influencer Participation: 21 influencers contributed to a total of 220 posts, creating widespread content and coverage.

Total Reach: The event achieved an impressive total reach of 1.4 million, accompanied by a substantial 20.1 million impressions.

Engagement Rate: The engagement rate stood at 0.14%, indicating positive audience interaction and involvement.

Earned Media Value (EMV): The campaign generated a noteworthy kr13.8 million in Earned Media Value, showcasing the substantial impact and value derived from the event.

This event not only garnered significant digital exposure but also demonstrated strong engagement and reach, making it a standout success in terms of event marketing and influencer collaboration.

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