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In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy to engage audiences authentically. To maximize its impact, adopting a 360 mindset that integrates influencer collaborations seamlessly with native advertising materials is the key to unlocking unparalleled success. A 360 mindset in influencer marketing involves viewing campaigns from all angles, considering not just the influencers but also the entire ecosystem surrounding them and reusing their material in other media channels and investments to create a strong recognition and red thread.

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