EVENT EXPOSURE

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The event achieved substantial exposure with the following key metrics:

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Influencer Participation: 24 influencers contributed to a total of 82 posts, showcasing a diverse range of content.

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Total Reach: The event garnered a total reach of 370.6K, generating 5.6M impressions, and an engagement rate of 0.48%.

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Engagement Metrics: Each post received an average of 328.6 engagements, 4.5K reach, and kr33K Earned Media Value (EMV).

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Audience Demographics: The audience comprised 80% women, primarily from Sweden, indicating targeted and relevant outreach.

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Campaign EMV: The campaign generated an overall kr2.7M in Earned Media Value.