EMELIE JOHANSSON

Emelie is the OG beauty profile! On her instagram, she inspires and educates in all areas of skin care, makeup and beauty. Emelie is a profile with a very strong community, due to her being a very relatable profile sharing highs and lows.

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The YouTube series "I badrumsskåpet med" is a show where Emelie visits and explores the bathroom cabinets of influencers and well-known personalities. The series has truly become a success and a golden opportunity to create excellent exposure in a strong beauty and lifestyle context. Our ambition has been to make all collaborations on YouTube as genuine as possible, and we have observed the best results when showcasing products and brands that Emelie particularly likes. We have also noticed that engagement and click-through behavior are stronger on Emelie's YouTube channel, leading to very positive outcomes for our collaboration partners.